[Article] April Individual Idol Brand Reputation Rankings Announced

April Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from March 23 to April 23.

BIGBANG’s G-Dragon topped this month’s list with a brand reputation index of 6,688,388 for April. High-ranking phrases in his keyword analysis included “Iris,” “HOME SWEET HOME,” and “KAIST professor,” while his highest-ranking related terms included “curate,” “collaborate,” and “transmit.” G-Dragon’s positivity-negativity analysis also revealed a score of 90.53 percent positive reactions.

Meanwhile, IVE’s Jang Won Young took second place for the month with a brand reputation index of 5,800,150.

BTS’s Jin ranked third with a brand reputation index of 4,925,947, marking a 33.53 percent rise in his score since last month.

BLACKPINK’s Jennie came in at a close fourth with a brand reputation index of 4,794,202, while her bandmate Rosé rounded out the top five with a score of 4,524,182 for April.

Check out the top 30 for this month below!

  1. BIGBANG’s G-Dragon
  2. IVE’s Jang Won Young
  3. BTS’s Jin
  4. BLACKPINK’s Jennie
  5. BLACKPINK’s Rosé
  6. ASTRO’s Cha Eun Woo
  7. aespa’s Karina
  8. BTS’s Jimin
  9. BTS’s Jungkook
  10. BTS’s V
  11. BTS’s j-hope
  12. IVE’s An Yu Jin
  13. BTS’s RM
  14. BLACKPINK’s Jisoo
  15. IVE’s Rei
  16. aespa’s Winter
  17. SHINee’s Key
  18. Red Velvet’s Irene
  19. BTS’ Suga
  20. IVE’s Gaeul
  21. THE BOYZ’s Hyunjae
  22. SEVENTEEN’s Hoshi
  23. MONSTA X’s Minhyuk
  24. EXO’s Baekhyun
  25. Wanna One’s Kang Daniel
  26. Super Junior’s Kim Heechul
  27. OH MY GIRL’s Mimi
  28. Red Velvet’s Joy
  29. SEVENTEEN’s Wonwoo
  30. Red Velvet’s Seulgi

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- via Soompi