[Article] [DA:Music] Even if the 4th generation comes, ‘BIGBANG is BIGBANG’. The power of music to find and hear
The group BIGBANG has proven the power of ‘find and listen’ music. After debuting in 2006, when the music industry welcomed the 4th generation idol until now, if they only released new songs, they are showing off their potential by occupying the top spot on the charts and music shows.
BIGBANG’s digital single ‘봄여름가을겨울 (Still Life)’, released for the first time in about four years, has been occupying the top of major music charts such as Melon Top 100 24hits, Genie, Bugs, Vibe, and Flo for the 11th day as of the 15th. On the 15th week of the Gaon Chart (April 3rd – April 9th) run by the Korea Music Contents Association, it won 6 gold medals. 1 in digital, download, streaming, BGM, ringtone, and RBT categories. Genie Music also analyzed that it was an “extraordinary chart occupancy,” and from Melon, which boasts the largest share of the domestic music market, ‘Still Life’ was counted as being listened to by 908,000 people in the first 24 hours of its release. This is the highest since 2020 based on boy group music and a record in the top 10 since Melon started its music service. Although BIGBANG’s songs from No. 1 to No. 8 are already being monopolized, ‘Stil Life’ is the only new song that has been newly named within the past three years.
Looking at the distribution of users for ‘Spring, Summer, Fall, Winter (Still Life)’ in Melon, you can driving force behind BIGBANG’s music. Idol group music tends to focus on a specific class, but ‘봄여름가을겨울 (Still Life)’ showed an even distribution. Women and men accounted for 56% and men 44%, respectively, and by age group, those in their 20s accounted for 45%, those in their 30s 20%, and those in their teens and 40s each accounted for 13%.
In addition, as a result of analyzing music video streaming on YouTube, direct search, not inflow by algorithm recommendation, accounted for the largest share of listeners for ‘Spring, Summer, Autumn, Winter (Still Life)’ of BIGBANG at 39%. It was also achieved without a separate promotion to increase the number of views.
In terms of music alone, BIGBANG is the group that took K-Pop status to the next level on the global stage and has the most hit songs among all K-Pop groups. In addition, he debuted in 2006 and released numerous mega-hit songs, maintaining the top position, competing with current idols called ‘4th generation’ on music shows and taking the first place.
It is analyzed that such a record was possible because of the musical trust that BIGBANG has built up over the years, rather than being simply disparaged as a ‘memories’. Eyes on them were mixed with various rumors, but BIGBANG was the BIGBANG nonetheless.
By Jeon Hyo-jin, staff reporter at Donga.com
Source: Naver
