The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from March 10 to April 10.

BTS topped the list for the 35th consecutive month with a brand reputation index of 15,938,202, marking a 45.93 percent rise in their score since March. High-ranking phrases in the group’s keyword analysis included “YouTube,” “Billboard,” and “Oricon,” while their highest-ranking related terms included “release,” “surpass,” and “record.”

NCT held onto their spot at second place for the seventh consecutive month, scoring a brand reputation index of 3,574,966 for April.

SEVENTEEN rose to third place in the rankings after seeing a 24.95 percent increase in their brand reputation index since last month. The group’s total score came out to 3,354,205 for April.

EXO came in fourth place with a brand reputation index of 2,410,094, marking a 29.61 percent rise in their score since March, while SHINee rounded out the top five for April with a total index of 2,319,673.

Check out the top 30 for this month below!

1. BTS
2. NCT
3. SEVENTEEN
4. EXO
5. SHINee
6. Super Junior
7. ASTRO
8. THE BOYZ
9. BTOB
10. ATEEZ
11. TREASURE
12. Ciipher
13. PENTAGON
14. MIRAE
15. TXT
16. Shinhwa
17. INFINITE
18. MONSTA X
19. Stray Kids
20. SF9
21. DRIPPIN
22. WINNER
23. BIGBANG
24. withus
25. NU’EST
26. Golden Child
27. ENHYPEN
28. 2PM
29. ONF
30. GOT7

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For their 13th anniversary, the magazine Dazed partnered with BIGBANG’s G-Dragon and the fashion house Chanel.

In the accompanying interview, G-Dragon talked about how he’d started working with Chanel, his artistic worldview, and what he’s currently working on. About working with Chanel, he said, “Everyone has a different image of Chanel, but I like to have fun with clothes and enjoy trying unexpected things. Starting with Chanel, ‘luxury’ fashion brands no longer confine themselves to typical boundaries. It’s not just me, but the idea of ‘men and women’s clothing’ has disappeared. I just find all this interesting and fun.”

G-Dragon shared that he has been working on music since his discharge from mandatory military service. Asked what he had most recently jotted down in his phone, he said, “Rather than notes, I’m focusing a lot on music and working on BIGBANG stuff these days, so I look for music keywords related to that and write lyrics. Since that’s how I spend my time, most of my notes are related to that.”

During the photo shoot, G-Dragon created his own artwork and spoke about his artistic worldview. “I think in terms of images,” he said. “That’s why I have a lot of interest in clothes. There’s a reason to things that are strange but cool, so I think that if I try a little of everything, I’ll be able to develop further what suits me and what I like. Rather than ‘develop,’ it just gets easier. Style will keep changing, but I became more comfortable after deciding on the exact theme of what my current style is. How should I say this? It feels like ‘coolness’ is becoming my own. You start to care less about trends.”

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