[Article] After terrible year, YG hopes to turn things around in 2020

 

Industry experts weigh in on fate of label going forward

Less than two weeks into 2020, YG Entertainment has revealed that new boy band Treasure is on the way and BIGBANG will perform at this year’s Coachella music festival in April.

Treasure is set to become the first new all-boy group from YG in over four years, as BIGBANG’s performance will mark the group’s first as a four-piece act.

YG has also been hinting that Blackpink is aiming to release new music sometime early this year, having said the group is recording multiple tracks in a statement.

BIGBANG (YG Entertainment)

As the company, once seen as one of the three major labels in Korea’s music industry, kick-starts the new decade following a terrible year, the sheer volume of releases and announcements is already translating into good news on the stock market.

In a report earlier this week, analyst Park Sung-ho at ‎Yuanta Securities suggested investors buy YG stock, citing a high likelihood of the remaining members of BIGBANG renewing their contracts, the debut of Treasure and that the company is withdrawing itself from loss-making businesses such as its broadcasting production and food business.

But culture critic Jung Duk-hyun is more cautious when it comes to envisioning 2020 as a better year for the label, after it suffered what many see as its worst year in 2019.

“It would be difficult for YG to improve its image quickly. What happened last year was not confined to that particular year but something that had accumulated over a long period of time,” he said.

Jung referred to the Burning Sun scandal that ignited early in 2019. Seungri, who was then a prominent member of BIGBANG, sat on the board of directors of the club Burning Sun, which became engulfed in layers of scandals involving sex, drugs, bribery and other improprieties.

The scandal saw YG’s stocks tumble, Seungri leave BIGBANG and founder Yang Hyun-suk resign as CEO. Yang recently updated his Instagram account with the news of BIGBANG’s Coachella booking.

And according to Jung, many scandal not just a problem involving some artists at YG, but a systemic problem within the label.

“In fact, the public worries for artists at YG and we see fans cheer when they decide to leave the label,” he said, explaining that while there is support for individual artists, whether that could galvanize into support for the label is another matter.

YG could continue to lose artists if that support does not lead to an improvement in its image, he said.

Tamar Herman, K-pop correspondent for Billboard, believes in 2020 it is crucial for YG to turn around its image after a year marked by warning signs.

“YG has always had a ‘cool and bad guy’ image in South Korea, especially because of drug-related incidents, and last year kind of honed in on how prevalent that is at the label,” she said.

Blackpink (YG Entertainment)

Last year, Blackpink had only one release, the debut of Treasure — then named Treasure13 — was delayed and CL and Lee Hi left the label. And it becomes a real problem when business issues end up affecting the content, Herman said.

With BIGBANG’s first announcement as a four-piece act at Coachella, she believes it’s a sign YG is looking to dominate internationally “in the hopes that the ripple effect of last year’s numerous scandals remain localized and don’t follow their artists across oceans.”

“I think that Coachella and K-pop are a good match, as Coachella is increasingly looking for viral moments — think Beyonce’s Homecoming — and K-pop is built for that. BIGBANG’s first stateside performance in years, and first without Seungri, to be there is quite a statement.”

As far as Mimyo, editor at online music magazine Idology, is concerned, YG’s ability to create content remains the same and there is still demand in the industry. To him, the bigger question is how far the company can bounce back.

“I believe there are better chances in terms of business this year (for YG), but being better than last year probably isn’t their objective,” he said.

By Yim Hyun-su (This email address is being protected from spambots. You need JavaScript enabled to view it.) / Source: Korea Herald

[Article] 10 MAMA Stages That Bedazzled Us Over The Last Decade

10 MAMA Stages That Bedazzled Us Over The Last Decade

10 MAMA Stages That Bedazzled Us Over The Last Decade

Jan 8, 2020

2020 is finally here. Many of you have been reminiscing over your most memorable moments in the last decade, and since Soompi is all about K-pop, what better way to celebrate the new year than to look back on some of the most iconic MAMA stages to date!

The popular award show has had many names since launching in 1999 and its ceremony format saw many changes throughout the years. In 2009, it was reborn into what we know today as the Mnet Asian Music Awards. The early years witnessed a handful of sets brought to you by the talented second generation of idols with amazing performances, such as a nostalgic tribute to their seniors in 2008. Recently MAMA bears many more exciting additions, from being held outside Korea in neighboring places such as Macau, Japan, Singapore, Vietnam, and Hong Kong, to introducing concept-based stages that illuminate our screens at the end of every year.

While we would love to mention every act that has graced the MAMA stage, the stages below are some of the most memorable ones per year. Here is, in chronological order, some of MAMA’s most impressive performances from the last decade.

1. Wonder Girls – “So Hot,” “2 Different Tears,” “Nobody” (2010)

Were you around when Wonder Girls blew people’s minds with this fabulous showcase? If not, now is your chance to catch up! Their delicate aerial silk dancing number alone left fans talking for days, as it combined sexiness and elegance. And if you’re wondering about their vocal abilities, the powerful performance of the following songs shows exactly why they’re called the Wonder Girls.

2. Lang Lang, Highlight, Troublemaker – “Moonlight Sonata,” “Fiction” (2011)

So many details about this set deserve a mention. After a video introduced the concept, pianist Lang Lang initiated the performance with a soothing rendition of “Moonlight Sonata” before joining the orchestra in playing the instrumentals for Highlight’s “Fiction.” Honestly, you wouldn’t know you needed this goosebump-worthy version until you’ve listened to it, especially with the group’s explosive vocals. The performance is briefly bridged by HyunA and Jang Hyunseung’s sultry dance and steamy kiss, which was the talk of the town for quite some time. This also served as a minor spoiler for the duo’s debut as Troublemaker, which was scheduled later on.

3. Lee Hi, Epik High – “It’s Cold,” “Don’t Hate Me” (2012)

From first glance, this looks like Lee Hi is serenading us with her sweet voice, joined by Tablo and Mithra Jin via screen only. Little did fans know that the minute “It’s Cold” would end and “Don’t Hate Me” would start, they basically signed up for an insane performance by Epik High. Everything from song choice to costumes and props perfectly matched the assigned theme. The ambience was nothing short of epic, which testifies that this mighty trio always goes to great lengths to bring their best when it comes to music.

4. EXO – “Growl,” “Wolf” (2013)

Heads up, fierce wolves are coming your way! In this 11-minute visual venture, EXO was really in their element in this thrilling combination of “Growl” and “Wolf” as they showed off their playful, charming, and intimidating sides. They delivered a flawless choreography with precise moves that got you hooked, and their dance break was simply breathtaking.

5. BIGBANG’s G-Dragon and Taeyang – “Eyes, Nose, Lips,” “Good Boy,” “Fantastic Baby” (2014)

From Taeyang’s graceful vocals that had the audience singing along to G-Dragon’s fiery diss that drove them wild, it goes without saying that BIGBANG instantly makes any award show their own private mini-concert. The duo also performed their hit single “Good Boy” alongside a majestic crew of dancers, and together they set the stage on fire before energetically concluding with none other than the group’s viral title track “Fantastic Baby.”

6. CL & 2NE1 – “The Baddest Female,” “Hello Bitches,” “Fire” (2015)

This is perhaps one of the most mentioned MAMA stages of all time, and for good reason. It’s common knowledge that CL has an incredible stage presence that lights up the atmosphere, and this MAMA performance of her solo releases is proof. But what fans weren’t expecting at the time was 2NE1 hitting the stage together one last time. This performance undoubtedly caused an emotional rollercoaster and granted us a moment to remember.

7. BTS – “Boy Meets Evil,” “Blood, Sweat, & Tears” (2016)

2016 was definitely BTS’s year. First, they introduced this captivating concept which took MAMA (and the rest of the industry) by storm due to its literature-based inspiration. Then they were able to snatch their first Daesang on the show as Artist of the Year. But before that happened, they blessed us with an ethereal and intriguing intro followed by a charismatic performance of their hit release “Blood, Sweat, and Tears.”

8. Taemin x Sunmi – “Gashina,” “Move” (2017)

When two gifted artists share the stage, you know you’re in for a treat. While it would have been amazing to have them join for actual collaboration, seeing Taemin and Sunmi dance each other’s respective key point choreography was worth all the hype this short-lived stage got. Oozing charisma and skills, the pair caught eyes, hearts, and ultimately breaths during this mesmerizing cross-cover!

9. MAMAMOO – “Cleopatra,” “Easy,” “Selfish,” “Above Live” (2018)

Sexy, confident, and daring: I say Mama Mamamoo~! The quartet has been around for years and each performance outbests the last, but the following sets simply owned their spot in this feature. You have Solar turning heads with her sultry pole dancing, Wheein serenading the audience with her soulful vocals, and as for Moonbyul, she proved yet again why she’s the group’s rapper. Lastly, Hwasa bewitched the attendance with her flamboyant stage. Needless to say that these four solo acts gave us a lot to think about!

10. TWICE – “Feel Special” (2019)

Ending this piece on a fancy note, TWICE’s R&B remix of “Feel Special” is my pick from the latest MAMA ceremony. The girls’ mature concept made them even more buzzworthy, and their upgraded choreographies are definitely a catch. This makes us wonder what else these ladies have up their sleeves, but this very performance of theirs is promising for what’s to come next!

Which MAMA stage impressed you the most? Let us know in the comments below!

Esmee L. is a Moroccan lively dreamer, writer, and Hallyu enthusiast.

Source: Soompi