December Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from November 27 to December 28.

BTS topped this month’s rankings with a staggeringly high brand reputation index of 36,930,336. High-ranking phrases in the group’s keyword analysis included “MAMA,” “Billboard,” and “Jimin,” while their highest-ranking related terms included “cool,” “effort,” and “warm.” BTS’s positivity-negativity analysis also revealed a high score of 94.78 percent positive reactions.

Wanna One took second place on this month’s list with a brand reputation index of 16,495,712, while BLACKPINK followed in third place with a total index of 11,625,490.

TWICE came in at a close fourth with a brand reputation index of 10,679,339 for December, while EXO rounded out the top five for the month with an index of 8,544,966.

Check out the top 30 for December below!

1. BTS
2. Wanna One
3. BLACKPINK
4. TWICE
5. EXO
6. MAMAMOO
7. Red Velvet
8. IZ*ONE
9. (G)I-DLE
10. SEVENTEEN
11. BTOB
12. The Boyz
13. WINNER
14. NCT
15. MOMOLAND
16. Girls’ Generation
17. Apink
18. Lovelyz
19. MONSTA X
20. GOT7
21. SHINee
22. WJSN (Cosmic Girls)
23. NU’EST W
24. AOA
25. Stray Kids
26. INFINITE
27. Oh My Girl
28. LABOUM
29. ASTRO
30. BIGBANG

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