The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of May!
The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from April 29 to May 29.
Son Heung Min shot to the top of this month’s list after seeing a whopping 158.98 percent increase in his brand reputation index since April, bringing his total score for May to 13,468,724.
BTS took second place with a brand reputation index of 11,241,355, marking a 30.12 percent rise in their score since last month.
Lim Young Woong jumped to third place with a brand reputation index of 8,007,287, marking a 2.05 percent increase in his score since April.
Meanwhile, BLACKPINK ranked fourth place for May with a brand reputation index of 5,586,872.
Finally, Yoo Jae Suk came in at a close fifth with a brand reputation index of 5,466,580, marking a 16.29 percent rise in his score since April.
Check out the top 30 for this month below!
Check out BTS’s film “BREAK THE SILENCE: THE MOVIE” on Viki below:
And watch Yoo Jae Suk in his variety show “Whenever Possible” below!
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