The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of December!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from November 29 to December 29.

BLACKPINK held onto their spot at the top of the list this month with a brand reputation index of 15,230,703 for December.

Byeon Woo Seok also maintained his position at second place with a brand reputation index of 9,965,852, marking a 24.12 percent increase in his score since last month.

Lim Young Woong held steady with a brand reputation index of 9,140,823, marking a 19.25 percent rise in his score since November.

Soccer star Son Heung Min took fourth place with a brand reputation index of 8,890,378, marking a 26.61 percent increase in their score since last month.

Finally, SEVENTEEN came in at a close fifth with a brand reputation index of 8,728,103, marking a 36.84 percent rise in their score since November.

Check out the top 30 for this month below!

1. BLACKPINK
2. Byeon Woo Seok
3. Lim Young Woong
4. Son Heung Min
5. SEVENTEEN
6. BTS
7. BIGBANG
8. Yoo Jae Suk
9. TWICE
10. Hyun Bin
11. Lee Chan Won
12. IVE
13. aespa
14. Kim Min Jae
15. Lee Jung Jae
16. Kim Soo Hyun
17. Son Suk Ku
18. SHINee
19. LE SSERAFIM
20. Kim Jong Kook
21. Kim Nam Gil
22. Baek Jong Won
23. Hwang Jung Min
24. ASTRO’s Cha Eun Woo
25. Lee Young Ji
26. Kim Do Young
27. Gong Yoo
28. Jun Hyun Moo
29. EXO
30. Kang Daniel

Watch Byeon Woo Seok in “Lovely Runner” with subtitles on Viki below:

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And check out SEVENTEEN’s variety show “NANA TOUR with SEVENTEEN” below!

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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from November 28 to December 28.

BLACKPINK’s Rosé held onto her spot at the top of the list this month with a brand reputation index of 18,825,475. High-ranking phrases in her keyword analysis included “APT.”, “rosie,” and “birthday,” while her highest-ranking related terms included “participate,” “confess,” and “record.” Rosé’s positivity-negativity analysis also revealed a score of 93.28 percent positive reactions.

BIGBANG’s G-Dragon rose to second place for the month with a brand reputation index of 6,115,841.

Meanwhile, aespa’s Karina ranked third for December with a brand reputation index of 5,998,096.

IVE’s Jang Won Young came in at a close fourth with a brand reputation index of 5,874,248, marking a 10.31 percent increase in her score since November.

Finally, BTS’s Jin rounded out the top five with a brand reputation index of 5,252,011.

Check out the top 30 for this month below!

1. BLACKPINK’s Rosé
2. BIGBANG’s G-Dragon
3. aespa’s Karina
4. IVE’s Jang Won Young
5. BTS’s Jin
6. ASTRO’s Cha Eun Woo
7. BTS’s Jungkook
8. BTS’s Jimin
9. BLACKPINK’s Jennie
10. IVE’s An Yu Jin
11. TWICE’s Nayeon
12. Red Velvet’s Irene
13. aespa’s Winter
14. SEVENTEEN’s Hoshi
15. Red Velvet’s Joy
16. BLACKPINK’s Jisoo
17. SEVENTEEN’s Wonwoo
18. BLACKPINK’s Lisa
19. THE BOYZ’s Juyeon
20. BTS’s RM
21. Wanna One’s Kang Daniel
22. SEVENTEEN’s Jun
23. aespa’s Giselle
24. SEVENTEEN’s Mingyu
25. SEVENTEEN’s Jeonghan
26. BTS’s V
27. EXO’s Baekhyun
28. aespa’s Ningning
29. BIGBANG’s Taeyang
30. IVE’s Liz

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