Korean pop sensation G-Dragon will bring his arthouse engine to the U.S. https://t.co/J39HPN345x

— Vogue Magazine (@voguemagazine) July 21, 2017

Next Tuesday, July 25, G-Dragon—the South Korean superstar musician and fashion plate—will bring his arthouse engine, Peaceminusone, to the U.S. for the very first time with a six-day pop-up at Miami Beach’s Alchemist boutique.
Peaceminusone, which G-Dragon runs with his close collaborator Gee Eun, acts, essentially, as a working extension of the singer’s image—a manifestation of the style and aesthetic that has garnered the man tens of millions of fans in his home continent of Asia, and a growing base here in the States. Apparently, G-Dragon has as much fashion clout as Kanye West or Kate Middleton—if he wears something, it sells out by day’s end.

“This dude is literally more powerful than anyone I can think of,” says Alchemist’s Roma Cohen, who, cleverly of late, has tampered with the convention of what it means to run a high-end boutique by launching an Alchemist clothing line, creating more “experiential” shopping models, and trimming way back on brands stocked. Peaceminusone will take over Alchemist’s Miami Beach space—housed five floors up in a neo-Brutalist Herzog and de Meuron parking garage—for the duration of the event, wrapping its windows in color sheaths and installing artworks.

Of course, too, there will be product for sale, including one-off tie-dye pieces alongside a selection of hoodies, pants, caps, bucket hats, and jewelry. G-Dragon is currently in the U.S. as part of his Act III, M.O.T.T.E World Tour—syncing nicely with the pop-up launch, he will perform at Miami’s American Airlines arena on July 25. Says the man of the hour with typical brevity: Peaceminusone’s goal, in Miami and in all of its projects, is about turning “the imaginary into reality.”

Source: Vogue