The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from September 23 to October 23.

BTS’s Jimin topped this month’s list with a brand reputation index of 8,230,450, marking a 48.65 percent increase in his score since September. High-ranking phrases in his keyword analysis included “Paris Fashion Week,” “birthday,” and “ARMY,” while his highest-ranking related terms included “caring,” “heartwarming,” and “congratulate.” Jimin’s positivity-negativity analysis also revealed a score of 93.71 percent positive reactions.

BLACKPINK’s Rosé rose to second place with a brand reputation index of 5,818,621, marking a 22.77 percent increase in her score since last month.

Meanwhile, IVE’s Jang Won Young came in at a close third with a brand reputation index of 5,621,248 for October.

BTS’s Jungkook jumped to fourth place with a brand reputation index of 4,719,243, marking a 14.80 percent rise in his score since September.

Finally, BLACKPINK’s Jennie rounded out the top five with a brand reputation index of 4,553,544.

Check out the top 30 for this month below!

1. BTS’s Jimin
2. BLACKPINK’s Rosé
3. IVE’s Jang Won Young
4. BTS’s Jungkook
5. BLACKPINK’s Jennie
6. BTS’s Jin
7. IVE’s An Yu Jin
8. BTS’s V
9. BLACKPINK’s Lisa
10. Red Velvet’s Joy
11. EXO’s Kai
12. IVE’s Liz
13. Red Velvet’s Irene
14. IVE’s Rei
15. BIGBANG’s G-Dragon
16. ASTRO’s Cha Eun Woo
17. Girls’ Generation’s Lim Yoona
18. aespa’s Winter
19. BLACKPINK’s Jisoo
20. WJSN’s Dayoung
21. SHINee’s Key
22. BTS’s RM
23. Red Velvet’s Seulgi
24. Red Velvet’s Wendy
25. EXO’s Baekhyun
26. IVE’s Gaeul
27. OH MY GIRL’s Mimi
28. i-dle’s Miyeon
29. TWICE’s Sana
30. WJSN’s Yeoreum

Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

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