[?????=??? ??] Singer-turned-producers are leading the trend in the music scene.
The head of YG Entertainment and SM Entertainment, who compete for top place in the music industry in Korea, are YANG HYUN SUK and Lee Soo-Man, who are both singer-turned-producers. The head of JYP Entertainment is Park Jin-Young, who is still performing as a singer. FNC Entertainment is also led by singer-turned-producer Han Seong-Ho.
The president of those labels can well-understand their singers, as they had been singers themselves. There are also many merits for those labels, as the presidents can minimize trials and errors by making use of their own experience of working as a singer. Those singer-turned-producers also have excellent sense of business, to lead the trend of the music scene in Korea.
Then, who is the one that showed the most remarkable “performance” this year, by tapping into such ability and experience? People will not disagree that the one will be YG’s president YANG HYUN SUK, who made BIGBANG top music charts for a few consecutive months and launched iKON perfectly. He is thought to have further enhanced the power of the YG kingdom, by carrying out more-than-ever aggressive album releases and marketing.
YANG is well-evaluated in that he made both YG’s No.1 artist BIGBANG and YG’s future leader iKON top the charts. While YG’s competitors have gone through ups and downs with some albums achieving success and some others experiencing failure, YG has seen no failure and prepared for its future in a solid manner.
BIGBANG swept charts for four months from May, and the baton was passed to iKON. Music fans’ expectations for PSY and WINNER, other YG sinters who will come back in the second half, are rising very high, too. It seems that there is no barrier for YG’s success for some time.
The secret of YG’s continuous hits is “collaboration”
YG’s music has never seen failure this year. Every song released this year topped charts and many of them recorded long run. As such, in some cases, YG artists competed against other YG artists. Then, what would be the secret of YG music that hits jackpot without fail?
YG’s head YANG HYUN SUK picked the “power of collaboration” as YG’s biggest advantage. He said, “When only one person takes the entire responsibility to work on the music, the pain and burden of creation will be too big. YG’s advantage is that people with good sense and feel are gathered together here. Actually, for BIGBANG as well, even though GD composes the melody and writes the lyrics, he works with co-songwriters.”Even YG’s best artist GD is producing deliverables in collaboration with others. “If the color of GD’s music is red, the color of blue and yellow from other people are mixed with the red, to create a variety of different colors. In fact, GD does not make tracks. He does not do computer programming. That enabled GD to invest more time in making the melody and rap at which he is good”.YANG’s discernment of observing people’s talent and making the talent for a proper purpose played the central role in consolidating such collaboration system in YG. He said, “YG may seem like a company owned by only one person. However, I don’t make music myself but create the right combination between a singer and producer for best collaboration. My job is to recognize people’s talent. Such a job is now producing deliverables, making YG into a tree that bears big fruits.
“The second half of this year begins now. You can look forward to other teams including PSY, WINNER, and iKON who will come back in the second half. We will work harder to make good songs, thereby rewarding to the love and support you’re giving to us now”, added YANG.
2015. 9. 21.
Source:
YG Life
