The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from November 28 to December 28.
BLACKPINK’s Rosé held onto her spot at the top of the list this month with a brand reputation index of 18,825,475. High-ranking phrases in her keyword analysis included “APT.”, “rosie,” and “birthday,” while her highest-ranking related terms included “participate,” “confess,” and “record.” Rosé’s positivity-negativity analysis also revealed a score of 93.28 percent positive reactions.
BIGBANG’s G-Dragon rose to second place for the month with a brand reputation index of 6,115,841.
Meanwhile, aespa’s Karina ranked third for December with a brand reputation index of 5,998,096.
IVE’s Jang Won Young came in at a close fourth with a brand reputation index of 5,874,248, marking a 10.31 percent increase in her score since November.
Finally, BTS’s Jin rounded out the top five with a brand reputation index of 5,252,011.
Check out the top 30 for this month below!
- BLACKPINK’s Rosé
- BIGBANG’s G-Dragon
- aespa’s Karina
- IVE’s Jang Won Young
- BTS’s Jin
- ASTRO’s Cha Eun Woo
- BTS’s Jungkook
- BTS’s Jimin
- BLACKPINK’s Jennie
- IVE’s An Yu Jin
- TWICE’s Nayeon
- Red Velvet’s Irene
- aespa’s Winter
- SEVENTEEN’s Hoshi
- Red Velvet’s Joy
- BLACKPINK’s Jisoo
- SEVENTEEN’s Wonwoo
- BLACKPINK’s Lisa
- THE BOYZ’s Juyeon
- BTS’s RM
- Wanna One’s Kang Daniel
- SEVENTEEN’s Jun
- aespa’s Giselle
- SEVENTEEN’s Mingyu
- SEVENTEEN’s Jeonghan
- BTS’s V
- EXO’s Baekhyun
- aespa’s Ningning
- BIGBANG’s Taeyang
- IVE’s Liz
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