The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from July 13 to August 13.

BTS topped the list for the 51st consecutive month with a brand reputation index of 7,989,686, marking a 38.07 percent increase in their score since July. High-ranking phrases in BTS’s keyword analysis included “J-Hope,” “Jimin,” and “Jungkook,” while their highest-ranking related terms included “resume,” “appear,” and “surpass.” The group’s positivity-negativity analysis also revealed a score of 60.05 percent positive reactions.

SEVENTEEN held onto their spot at second place with a brand reputation index of 4,611,799, marking a 17.92 percent rise in their score since last month.

NCT also maintained their position at third place with a brand reputation index of 2,574,617, marking a 10.65 percent increase in their score since July.

WINNER came in at a close fourth after seeing a 57.42 percent increase in their brand reputation index since last month, bringing their total score to 2,308,073 for August.

Finally, EXO rounded out the top five with a brand reputation index of 2,295,026, marking a staggering 155.69 percent increase in their score since July.

Check out the top 30 for this month below!

1. BTS
2. SEVENTEEN
3. NCT
4. WINNER
5. EXO
6. Super Junior
7. THE BOYZ
8. ENHYPEN
9. SHINee
10. ASTRO
11. MONSTA X
12. BIGBANG
13. TXT
14. Stray Kids
15. BTOB
16. FTISLAND
17. ATEEZ
18. SF9
19. INFINITE
20. TREASURE
21. Highlight
22. NU’EST
23. 2PM
24. Wanna One
25. Shinhwa
26. Golden Child
27. PENTAGON
28. ONF
29. GOT7
30. TVXQ

Watch NCT’s Doyoung in his new rom-com drama “Dear X Who Doesn’t Love Me” below!

Watch Now

Source (1)

Just when you think you’ve seen it all in K-pop, another concept sees the light of day. Paradoxically, the theme is dark and sometimes crowned with gothic vibes. This genre is not new to K-pop as we’ve witnessed it before a fair share of times over a decade ago. Luckily, this hasn’t stopped it from resurfacing every now and then with spooky storylines that range from psychological thrillers all the way to witchcraft.

Featuring some of the most haunting videographies to date, here are nine dark K-pop music videos with gothic vibes.

1. VIXX – “hyde”

VIXX took on the story of Dr. Jekyll and Mr. Hyde and reproduced it with their own dark twist. Some of the intriguing details include the black-feathered angel wings, the switch between black and white outfits to represent Dr. Jekyll vs. Mr. Hyde, and the overall spine-chilling stage.

2. Red Velvet – Irene & Seulgi – “Monster”

These fine ladies have stepped away from Red Velvet’s usual colorful concept and joined the dark side in this goosebump-worthy music video. From outfits to makeup, Irene and Seulgi embrace their inner goth that expresses itself vividly through both the lyrics and the choreography.

3. TXT – “Good Boy Gone Bad”

Black looks so good on TXT, and this mature concept puts them under a completely different (and breathtaking) light. The spooky cemetery, the vampire-like makeup, and the rebellious attitude all emphasize the boys’ gothic spirit up until the very last frame.

4. Dreamcatcher – “Chase Me”

Dreamcatcher’s concept has always been predominantly sinister, but “Chase Me” remains their freakiest music video to date. Ritual robes, ominous seances, creepy dolls, haunted hallways, and candles everywhere: could this get any darker?

5. BIGBANG’s G-Dragon – “COUP D’ETAT”

A red, white, and black palette is G-Dragon’s color of choice for this revolutionary videography. While the music video portrays various representations of a coup, the artist’s attire is straight out of goth town with his thick black eyeliner, chaotic mullet, and eerie performance.

6. 2NE1 – “IT HURTS”

In this poignant clip, 2NE1 went all in. The creepy attic, the death-based dining table, and the overall melancholic vibe of the music video together complement the quartet’s goth-inspired wardrobe and makeup without fault.

7. BTS’s J-Hope – “MORE”

I’m so used to J-Hope being all bubbly that his rock solo concept took me by surprise. The rapper channels an edgy style through his black and white jumpers, jester accessories, and emo makeup. Furthermore, his energy throughout the music video screams “goth.”

8. (G)I-DLE – “Oh my god”

The members’ first attempt at a dark concept may have been different from what we’re used to. Still, it has proven to be fruitful with this aesthetically pleasing music video where any sign of goth lies mainly in the girls’ looks and during the choreography parts.

9. ONEUS – “TO BE OR NOT TO BE”

ONEUS is surreal in this chilling adaptation of Hamlet’s “TO BE OR NOT TO BE.” Everything in this visual masterpiece borrows from the gothic trope: blood baths, gloomy scenes, and fitting costumes. Finally, the powerful choreography crowns it all.

Honorable mentions:

Dahye – “Bad Blood”

Sunmi – “Full Moon”

PURPLE KISS – “Can We Talk Again”

Pink Fantasy – “Tales of the Unusual”

Which K-pop music video do you think has the most haunting, gothic vibes? Let us know in the comments below!

Esmee L. is a Moroccan lively dreamer, writer, and Hallyu enthusiast.