The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from October 7 to November 8.
BTS topped the list for the 18th consecutive month with a brand reputation index of 19,549,515, marking a 48 percent increase in their score since October. High-ranking phrases in the group’s keyword analysis included “concert,” “Jungkook,” and “ARMY,” while their highest-ranking related terms included “beautiful,” “love,” and “accident.” BTS’s positivity-negativity analysis also revealed a score of 81.20 percent positive reactions.
EXO also held onto their spot at second place in the rankings, scoring a total brand reputation index of 4,322,578 for the month.
NU’EST rose to third place on the list after enjoying an impressive 96.64 percent rise in their brand reputation index since last month. The group scored a total index of 2,947,613 for November.
G-Dragon’s PEACEMINUSONE and Nike are bringing the pop/hip-hop icon’s energy, style, and artful eye to the Air Force 1. With an enlarged daisy on the tongue, paint streaks on the midsole, a full black upper that wears away over time, and thick laces arranged in reverse fashion, the Air Force 1 “Para-noise” is being touted as one of the year’s best collaborative releases. In an exciting twist, the imprint just revealed a special Korea-exclusive drop featuring a bold red Swoosh with an “ARTIST” hang-tag that details the title of this project as well as G-Dragon’s stage and real name. This highly limited iteration arrives off the heels of the official announcement of the shoes as well as the Friends and Family “STAFF” edition that is strictly limited to 88 pairs. While a release date for this Korea-exclusive edition hasn’t been revealed, keep your calendars marked for November 23rd for the launch of the global version.
PEACEMINUSONE x Nike Air Force 1 LowRelease Date: November 2019
[Schedule] G-Dragon to attend special release event with 800 participants for PEACEMINUSONE x Nike Air Force 1 ParaNoise on Nov 23rd, 2019 7pm
G-Dragon will attend the launch event for his PEACEMINUSONE x Nike Collaboration on 23rd November 2019 at 7pm in Seoul. There will be a raffle to pick the 800 participants and G-Dragon is expected to perform music too.
[Videos | Photos] NIKE Korea 60″, 15″ and 6″ TV Commercials and new landing page for G-Dragon’s PEACEMINUSONE x NIKE AF1 ONE Para-Noise UTOPIA collaboration
Rejoice, the king of K-pop is back! It feels like there’s been a giant hole in the K-pop world ever since BIGBANG’s G-Dragon enlisted in the military in February 2018, and now that he’s finally completed his service, we can’t wait to see what new projects he has in store. But since he’s just returned, now is the perfect time to reminisce about what’s been missing in our lives since GD has been away — and remember why he really is an artist like no other.
1. His musical genius
It’s no secret that G-Dragon has an extraordinary number of songwriting credits to his name: he’s written the lyrics and music for the vast majority of BIGBANG’s tracks as well as his own solo songs, spanning hits from the groundbreaking “Lies” to “Fantastic Baby,” “Heartbreaker” to “Ringa Linga,” and more. GD has always pushed the boundaries of music, and his fresh, experimental, and absurdly catchy songs have been not only popular worldwide but also extremely influential within the genre of K-pop. True to its name, “One of a Kind” is one of his many tracks that is so unique that it still stands out years after its 2012 release.
2. His emotional rawness
G-Dragon’s songs are often deeply personal, and yet somehow so universally relatable. In the music video for his 2013 single “Crooked,” GD dizzyingly transitions among emotional pinnacles: from ecstatic happiness to sudden anger…
But he’s more often seen careening around the stage with an incredible, tireless energy that, when paired with his creative outfits and powerful live vocals, make every performance captivating and impactful.
GD won Best Dance Performance for a Male Solo artist at the 2013 Mnet Asian Music Awards for “Crooked.”
4. His fashion
G-Dragon’s fashion sense is unparalleled, and he somehow manages to make anything (literally, anything) look good once he puts it on. He often mixes and matches items, goes for crazy pieces that no one else would dare to wear, and throws in a unique hair color or cut to top it all off. With his svelte figure and his laidback confidence, every outfit somehow works perfectly.
GD is also known for his androgynous, gender-fluid style, and he frequently wears women’s clothes and painted nails, smashing existing fashion boundaries left and right. How can we forget this gender-bending photoshoot with “Vogue”?
It’s no wonder this fashion icon has started his own brand, and PEACEMINUSONE is not only a fashion label but also a meaningful project for GD: a comment on the fact that the world still has yet to achieve the peace we should aspire to; we’re still at minus one.
5. His artistic vision
GD’s experimentation isn’t limited to fashion, and his music videos and concepts often push boundaries and challenge our conceptions of art and especially of G-Dragon himself. GD is constantly reinventing himself, like in his 2013 track “Coup d’Etat,” which features a music video that is rife with stunningly aesthetic metaphorical imagery and references to G-Dragon’s own past.
Even his more lighthearted songs are layered with meaning; in “Crayon” he turns expectations on their head, dressing in drag, psychoanalyzing himself, and generally questioning whether life is worth worrying too much about at all — “why so serious?”
GD is a master at writing infectiously hype songs, and the electrifyingly energetic “Crayon” is just one of many examples. His discography is full of stellar B-sides, many of which are just as lit, like “R.O.D” or “Niliria” from his “Coup d’Etat” album:
7. Kwon Ji Yong
G-Dragon’s duality is one of the most intriguing aspects of his personality: while G-Dragon wears glamorous clothes and swaggers around the stage, Kwon Ji Yong (GD’s real name) is quieter, a little shy, and very, very lovable.
We love his cute mannerisms and soft side just as much as his sizzling charisma, and we can safely say that we missed Kwon Ji Yong just as much as we missed G-Dragon. And we’re looking forward to whatever both of these sides of GD will bring in the future!
Hey Soompiers, what did you miss about G-Dragon during his military service? Let us know in the comments!
hgordon stays up way too late on weeknights marathoning K-dramas and trying to keep up with the latest K-pop releases. Follow her adventures in Seoul on Instagram.
(Social Media) BIGBANG Instagram and Instagram Story Daily Summary 2019-11-08 #권지용 #태양 #탑 #최승현
