The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 653 boy group members, using big data collected from January 13 to February 13.

BTS’s Jimin topped the list for the 26th consecutive month with a brand reputation index of 7,051,880, marking a 4.73 percent rise in his score since January. High-ranking phrases in his keyword analysis included “ARMY,” “Spotify,” and “Instagram,” while his highest-ranking related terms included “praise highly,” “participate,” and “confess.” Jimin’s positivity-negativity analysis revealed a score of 89.20 percent positive reactions.

ASTRO’s Cha Eun Woo rose to second place after seeing a 7.65 percent increase in his brand reputation index since last month. His total index for February came out to 6,785,560.

Finally, BTS’s V took third place for the month with a brand reputation index of 5,332,558 for February.

Check out the top 30 for this month below!

1. BTS’s Jimin
2. ASTRO’s Cha Eun Woo
3. BTS’s V
4. BTS’s Jungkook
5. BTS’s Jin
6. BTS’ Suga
7. BTS’s J-Hope
8. TVXQ’s Yunho
9. BTS’s RM
10. NU’EST’s Minhyun
11. EXO’s Baekhyun
12. EXO’s Kai
13. Highlight’s Yang Yoseob
14. Super Junior’s Kim Heechul
15. EXO’s D.O.
16. SHINee’s Minho
17. AB6IX’s Lee Dae Hwi
18. NCT’s Jungwoo
19. BIGBANG’s G-Dragon
20. NCT’s Jaehyun
21. AB6IX’s Park Woo Jin
22. SF9’s Rowoon
23. EXO’s Xiumin
24. THE BOYZ’s Hyunjae
25. Super Junior’s Kyuhyun
26. NCT’s Mark
27. THE BOYZ’s Juyeon
28. Golden Child’s Y
29. BTOB’s Changsub
30. SEVENTEEN’s Jun

Watch Cha Eun Woo in his drama “True Beauty” with subtitles below!

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The Korean Business Research Institute has revealed the brand reputation rankings for male idol groups for the month of February 2021.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various male idol groups, using big data collected between January 11 and February 11.

For the 33rd consecutive month, BTS topped the brand reputation rankings for boy groups with a brand reputation index of 12,696,615. NCT took the No. 2 spot for the fifth month in a row with a brand reputation index of 4,443,291. SEVENTEEN held on to their position at No. 3 with a brand reputation index of 4,183,589.

EXO maintained its place at No. 4 like in last month’s rankings, while SHINee rose to No. 5, likely spurred by the news of their upcoming full group comeback.

Check out the top 30 for this month below!

1. BTS
2. NCT
3. SEVENTEEN
4. EXO
5. SHINee
6. TREASURE
7. 2PM
8. BTOB
9. THE BOYZ
10. TXT
11. Super Junior
12. MONSTA X
13. Golden Child
14. GOT7
15. VICTON
16. ASTRO
17. Stray Kids
18. AB6IX
19. INFINITE
20. ENHYPEN
21. ONEUS
22. CRAVITY
23. TVXQ
24. ATEEZ
25. SF9
26. BIGBANG
27. NU’EST
28. T1419
29. SECHSKIES
30. WINNER

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