The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,332 idols, using big data collected from April 23 to May 23.
BTS’s Jimin maintained his position at the top of the list this month with a brand reputation index of 7,730,300. High-ranking phrases in his keyword analysis included “Filter,” “ARMY,” and “album,” while his highest-ranking related terms included “surpass,” “record,” and “heartwarming.” Jimin’s positivity-negativity analysis revealed a score of 86.06 percent positive reactions.
BTS’ Suga shot to second place on the list after seeing an impressive 115.49 percent increase in his score since last month. Suga’s total brand reputation index came out to 6,128,317 for May.
Finally, EXO’s Baekhyun rose to third place in the rankings with a brand reputation index of 5,619,532, marking a 72.78 percent rise in his score since April.
Check out the top 30 for this month below!
- BTS’s Jimin
- BTS’ Suga
- EXO’s Baekhyun
- Kang Daniel
- Oh My Girl’s Arin
- BTS’s V
- Park Ji Hoon
- Girls’ Generation’s Taeyeon
- BIGBANG’s G-Dragon
- Oh My Girl’s Hyojung
- Super Junior’s Kim Heechul
- BTS’s RM
- MAMAMOO’s Hwasa
- MAMAMOO’s Solar
- BTS’s Jin
- BTS’s Jungkook
- NU’EST’s Minhyun
- AOA’s Seolhyun
- Oh My Girl’s YooA
- WINNER’s Kang Seung Yoon
- Oh My Girl’s Jiho
- Girls’ Generation’s YoonA
- ASTRO’s Cha Eun Woo
- CNBLUE’s Jung Yong Hwa
- NU’EST’s Ren
- NU’EST’s Baekho
- NU’EST’s JR
- BTS’s J-Hope
- Oh My Girl’s Seunghee
- BLACKPINK’s Jennie
Source (1)
