The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!
The rankings were determined through an analysis of consumer behavior, using big data collected from December 25 to January 26. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for January.
Gong Yoo topped this month’s list with a brand reputation index of 1,575,676. The actor’s highest-ranking related terms included “release,” “envy,” and “talk,” while his positivity-negativity analysis revealed a score of 74.03 percent positive reactions.
Celebrity chef Baek Jong Won took second place in the rankings with a brand reputation index of 1,316,871, while singer Yang Joon Il came in third with a total index of 1,227,975 for January.
Check out this month’s top 30 below!
- Gong Yoo
- Baek Jong Won
- Yang Joon Il
- Yoo Jae Suk
- Son Heung Min
- Hyun Bin
- Lee Byung Hun
- Jo Jung Suk
- Kang Daniel
- Kwon Sang Woo
- BIGBANG’s G-Dragon
- Namgoong Min
- Seo Jang Hoon
- Park Bo Gum
- Ha Jung Woo
- Jung Woo Sung
- Jang Sung Kyu
- Jung Joon Ho
- SF9’s Rowoon
- Ma Dong Seok
- Lee Sang Min
- Jun Hyun Moo
- Kang Ha Neul
- Shin Dong Yup
- ASTRO’s Cha Eun Woo
- Park Seo Joon
- Song Joong Ki
- Lee Si Eon
- Yang Se Hyung
- Lee Min Ho
Source (1)
Top Right Photo Credit: Xportsnews
