[Article] [YG Life] G-DRAGON of BIGBANG Selected as a Model for a Chinese Brand… Conquers Local Billboards
[텐아시아=우빈 기자] G-DRAGON of group BIGBANG was selected as the model for a Chinese brand, and was placed in large-scale local billboards all over the place.
On May 4, YG Entertainment revealed, “G-DRAGON of BIGBANG signed a commercial model deal with ‘Tea Pie’, the famous drink brand of Nongfu Spring”.
The advertisement by G-DRAGON was recently posted on Weibo, which became a hot topic. Following the online promotion, ‘Tea Pie’ is currently holding outdoor advertising using large-scale billboards all over China.
The fact that G-DRAGON’s advertisement is being expanded to the offline market has a big implication. It is because it’s the first time that a Chinese local brand has signed a deal with a Korean celebrity and promoting the fact since back in 2016.
Related advertisement officials explained, “There have been Korean celebrity models in China, but they were really limited to Korean products that have been exported to China or to global brand advertisements”.
The Chinese market is showing passionate reactions. Thanks to G-DRAGON’s unchanging popularity, ‘Tea Pie’ is already starting to obtain advertisement effects.
Since BIGBANG’s popularity and influence have been proven once again by G-DRAGON, people are paying keen attention on the group’s future activities.
2020. 5. 4.
