[OSEN=최이정 기자] YG Entertainment has once again proven itself to be the “heart of K-pop.” From executive producer YANG HYUN SUK to BIGBANG, G-DRAGON, and BLACKPINK, all members of the YG family were named among the “Golden Disc Powerhouse 40,” underscoring the company’s overwhelming influence in the industry.

“The Architect of the K-pop System”… YANG HYUN SUK

Since his early days with Seo Taiji and Boys in the 1990s, YANG HYUN SUK has led innovation in stage production and performance. After founding YG Entertainment, he transformed the entire K-pop industry structure. By producing globally successful idol groups such as BIGBANG, 2NE1, and BLACKPINK, he turned the vision of “globalizing Korean music” into reality.

His meticulous producing system has earned the reputation that “YG is remembered not just for music, but for its philosophy.” To this day, he remains a role model for aspiring producers.

“20-Year Legends” … BIGBANG’s Enduring Presence

Since debut, BIGBANG has revolutionized the idol scene with self-composed, self-produced music. Tracks such as “Lies,” “Haru Haru,” and “FANTASTIC BABY” have become timeless classics. Each member’s participation in songwriting and production allowed the group to achieve both artistic depth and mass appeal. Even after two decades, BIGBANG remains synonymous with the phrase “K-pop icon,” maintaining a devoted global fanbase.

“The Dual Honoree” … G-DRAGON’s Unmatched Symbolism

Among this year’s “Golden Disc Powerhouse 40,” the standout figure is undoubtedly G-DRAGON, the only artist selected both as a member of BIGBANG and a solo performer. From hits like “Heartbreaker,” “Crooked,” to his immense influence across fashion and art, G-DRAGON has transcended music to become a living embodiment of trends. His name itself has become a global brand.

“A Global Brand”… BLACKPINK’s Unrivaled Status

BLACKPINK has gone beyond being a 4th-generation girl group, they’ve become the symbol of K-pop globalization. Songs like “DDU-DU DDU-DU,” “Kill This Love,” and “How You Like That” define the streaming era of K-pop. With 99 million YouTube subscribers and 58 million Instagram followers, they command one of the largest fandoms in the world. Today, BLACKPINK stands not just as a K-pop act,
but as a global luxury cultural icon, rivaling high-end brands.

“The DNA of YG”… The Blueprint of K-pop’s History

The “Golden Disc Powerhouse 40” is more than a list, it’s a map of influence that has shaped Korean pop music over the past four decades. At its center stands YG Entertainment, YANG HYUN SUK’s creative vision, BIGBANG’s artistic freedom, G-DRAGON’s cultural impact, and BLACKPINK’s global resonance. Together, they form the foundation of the YG brand, a force synonymous with innovation and excellence in K-pop.

Meanwhile, the 40th Golden Disc Awards will be held on January 10, 2026, at the Taipei Dome in Taiwan, marking the award show’s 40th anniversary. The inclusion of YG’s key artists in the “Powerhouse 40” lineup reaffirms that YG Entertainment remains firmly at the center of the K-pop universe.

2025. 10. 26.