Harper Bazaar Spotlight: Meet K-Pop Superstar Seungri from BIGBANG

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It’s safe to say that the combination of Korean pop star, Seungri and long-standing German accessories brand, Braun Büffel made everyone go “Wow! Fantastic, Baby!”. Pun intended. In our next instalment of the BAZAAR Spotlight series, we look to one fifth of the global K-pop sensation, BIGBANG, Seungri. The international star was here last week as a special for Braun Büffel’s Spring/Summer 2019 collection launch at their store in Marina Bay Sands. The 131-year-old German brand is going in a brand new direction with Creative Director, Fabio Panzeri. The theme for the collection was RETRO FUTURE VISION, emphasized with bright colours and modern designs for a fresh, youthful vibe. Hence, Seungri, the magnae (youngest member) of BIGBANG, with his vivacious character was the perfect fit to initiate this new move for the brand. He certainly brought in a major crowd all around the store and VIPs (BIGBANG fans) waited in anticipation for his arrival. Seeing as it was his birthday on 12 December, the Braun Büffel team surprised him with a cake while VIPs sang him a birthday song in Korean, no less! He then graciously returned the gesture by singing for the crowd, much to everyone’s delight.

Click the tweet or link here to view the interview video & full article!

Source: Harpers Bazaar Singapore

December Brand Reputation Rankings For Individual Boy Group Members Announced

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December Brand Reputation Rankings For Individual Boy Group Members Announced

December Brand Reputation Rankings For Individual Boy Group Members Announced

Dec 15, 2018

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 476 boy group members, using big data collected from November 14 to December 15.

Wanna One’s Kang Daniel returned to the top of the rankings this month, enjoying a 20.43 percent increase in his score since November for a total brand reputation index of 14,131,362.

High-ranking phrases in Kang Daniel’s keyword analysis included “birthday,” “donation,” and “Spring Breeze,” while his highest-ranking related terms included “cute,” “good-looking,” and “happy.” The idol’s positivity-negativity analysis also revealed a score of 89.10 percent positive reactions.

BTS’s Jimin, Jungkook, and V swept the next three spots in the rankings. Jimin, who topped last month’s list, came in at second place for December with a brand reputation index of 13,350,480. Jungkook took third for the month with a brand reputation index of 10,137,559, while V followed close behind in fourth place with a score of 9,756,550.

Finally, Wanna One’s Ha Sung Woon rounded out the top five with a brand reputation index of 5,089,281 for December.

Check out the top 30 for this month below!

  1. Wanna One’s Kang Daniel
  2. BTS’s Jimin
  3. BTS’s Jungkook
  4. BTS’s V
  5. Wanna One’s Ha Sung Woon
  6. ASTRO’s Cha Eun Woo
  7. Wanna One’s Park Ji Hoon
  8. BTS’s Jin
  9. Wanna One’s Lee Dae Hwi
  10. Wanna One’s Ong Seong Woo
  11. Wanna One’s Hwang Min Hyun
  12. NU’EST W’s Baekho
  13. Wanna One’s Kim Jae Hwan
  14. NU’EST W’s Ren
  15. Wanna One’s Lai Guan Lin
  16. BTS’s RM
  17. Wanna One’s Park Woo Jin
  18. NU’EST W’s JR
  19. Wanna One’s Bae Jin Young
  20. Wanna One’s Yoon Ji Sung
  21. BTS’s Suga
  22. B1A4’s Jinyoung
  23. BTS’s J-Hope
  24. EXO’s Chanyeol
  25. EXO’s Xiumin
  26. EXO’s D.O.
  27. BIGBANG’s Seungri
  28. BTOB’s Changsub
  29. EXO’s Baekhyun
  30. WINNER’s Song Mino

Source (1)

Source: Soompi

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