December Boy Group Brand Reputation Rankings Announced

BIGBANG 빅뱅 Articles December 08, 2018

December Boy Group Brand Reputation Rankings Announced

Dec 9, 2018

This month’s brand reputation rankings for male idol groups has been released by the Korean Business Research Institute!

The rankings are determined by analyzing different factors of consumer participation, media coverage, interaction, and community indexes, using data collected from November 7 to December 8.

BTS topped the rankings for their seventh consecutive month, scoring a total brand reputation score of 27,761,1331, which is a 144.08 percent increase from the previous month. Related terms most associated with BTS included, “enjoying,” “fun,” and “heartwarming,” and keywords tied to the group also included, “albums,” “ARMY,” and “Bloomberg.” Their positivity-negativity analysis revealed a score of 81.20 percent positive reactions.

Wanna One and EXO held on to their respective spots at second and third place respectively for another month. Wanna One enjoyed an increase of 65.08 percent to score 12,616,408 in total, while EXO scored a total brand reputation index of 8,188,124, which is an increase of 9.95 percent from the previous month.

Fourth and fifth place went to NU’EST W and BTOB respectively. NU’EST W shot up an impressive 195.29 percent for an index of 4,089,595, while BTOB also enjoyed a 77.75 increase for a total of 2,053,521.

Check out the top 30 for this month below!

BTS
Wanna One
EXO
NU’EST W
BTOB
SEVENTEEN
The Boyz
SHINee
NCT
WINNER
MONSTA X
BIGBANG
Stray Kids
INFINITE
Highlight
GOT7
Golden Child
ASTRO
JBJ
HOTSHOT
iKON
NCT 127
Super Junior
VIXX
BEAST
2PM
MXM
TREI
D-CRUNCH
TVXQ

Source (1)

Source: Soompi

BIGBANG’s SEUNGRI Visits Xiaohongshu Shanghai Headquarters to Communicate with Chinese Fans

BIGBANG 빅뱅 Articles December 07, 2018

[엑스포츠뉴스=김지연 기자] Xiaohongshu is a Chinese social media platform combining e-commerce and social media, allowing the users to share global products and their daily lives.

Xiaohongshu currently has 160 million users and is displaying rapid growth by achieving the most number of downloads within China’s social media sites during the first half of this year.

SEUNGRI has opened his account a month ago, gained 100 thousand followers, and became popular among Chinese fans by speaking Chinese on his first opening video, although his Chinese was not perfect. His visit this time was also a special event to express his gratitude towards the Chinese fans and to communicate with them.

SEUNGRI hosted various games himself in Chinese, looking bright during the entire event while leading on the heated atmosphere. He also promised to gift an unforgettable end of the year experience by inviting 3 Chinese fans to Korea, who follows his account and uploads a ‘New Year’s Event proof post’.

There will be various events that will provide a private chartered plane, luxurious hotel, visit to YG Entertainment, ramen prepared and served by SEUNGRI, and a visit to the club with SEUNGRI.

Meanwhile, hundreds of Chinese celebrities such as Fan Bingbing and Angelababy along with global celebrities such as Kim Kardashian and Karlie Kloss have opened accounts in Xiaohongshu. Korean celebrities including BIGBANG’s SEUNGRI, Song Seungheon, Kim Heesun, Ryu Junyeol, Park Yoochun, Han Chaeyoung, and T-ara Jiyeon have also registered accounts. There have also been registrations among various beauty & fashion stylists and influencers as well.

2018. 12. 6. via YG Life