The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of January!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 29, 2024 to January 29, 2025.

BLACKPINK continued their reign at the top of the list this month with a brand reputation index of 10,535,122 for January.

Meanwhile, Lim Young Woong rose to second place with a brand reputation index of 8,213,721 for the month.

BTS took third place on the list with a brand reputation index of 7,058,326, marking a modest 0.25 percent increase in their score since December.

Soccer star Son Heung Min came in fourth place with a brand reputation index of 6,658,047, while SEVENTEEN rounded out the top five with a score of 5,321,815.

Check out the top 30 for this month below!

1. BLACKPINK
2. Lim Young Woong
3. BTS
4. Son Heung Min
5. SEVENTEEN
6. Yoo Jae Suk
7. Lee Jung Jae
8. Byeon Woo Seok
9. IVE
10. Lee Chan Won
11. Lee Jun Hyuk
12. Kim Min Jae
13. Jun Hyun Moo
14. Choo Young Woo
15. Lee Byung Hun
16. Hyun Bin
17. aespa
18. Lim Ji Yeon
19. Gong Yoo
20. TWICE
21. SHINee
22. Song Joong Ki
23. BIGBANG
24. Baek Jong Won
25. Red Velvet
26. Kang Daniel
27. HaHa
28. (G)I-DLE
29. Kang Ho Dong
30. Han Ji Min

Check out BTS’s film “BREAK THE SILENCE: THE MOVIE” with subtitles on Viki below:

Watch Now

Or watch SEVENTEEN’s variety show “NANA TOUR with SEVENTEEN” below!

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