[Article] [YG Life] G-DRAGON of BIGBANG Selected as a Model for a Chinese Brand… Conquers Local Billboards

BIGBANG 빅뱅 Articles May 03, 2020

[텐아시아=우빈 기자] G-DRAGON of group BIGBANG was selected as the model for a Chinese brand, and was placed in large-scale local billboards all over the place.

On May 4, YG Entertainment revealed, “G-DRAGON of BIGBANG signed a commercial model deal with ‘Tea Pie’, the famous drink brand of Nongfu Spring”.

The advertisement by G-DRAGON was recently posted on Weibo, which became a hot topic. Following the online promotion, ‘Tea Pie’ is currently holding outdoor advertising using large-scale billboards all over China.

The fact that G-DRAGON’s advertisement is being expanded to the offline market has a big implication. It is because it’s the first time that a Chinese local brand has signed a deal with a Korean celebrity and promoting the fact since back in 2016.

Related advertisement officials explained, “There have been Korean celebrity models in China, but they were really limited to Korean products that have been exported to China or to global brand advertisements”.

The Chinese market is showing passionate reactions. Thanks to G-DRAGON’s unchanging popularity, ‘Tea Pie’ is already starting to obtain advertisement effects.

Since BIGBANG’s popularity and influence have been proven once again by G-DRAGON, people are paying keen attention on the group’s future activities.

2020. 5. 4.

[Article] Watch: Jennie Delights Fans With Live Broadcast Featuring All Of BLACKPINK And BIGBANG’s G-Dragon

BIGBANG 빅뱅 Articles May 01, 2020

Watch: Jennie Delights Fans With Live Broadcast Featuring All Of BLACKPINK And BIGBANG’s G-Dragon

May 1, 2020

byJ. K

BLACKPINK’s Jennie thrilled fans by going live on Instagram for the first time!

On May 1, Jennie showed herself in a recording studio as she hung out with her fellow BLACKPINK members as well as BIGBANG’s G-Dragon, producer Teddy, and more.

She had turned on Instagram live to unbox her personalized “Jentle Home” from glasses brand Gentle Monster, which Jennie recently collaborated with for this special collection. She was excited to open the box, although she commented that her members had already done unboxings before her. She showed off the beautiful dollhouse inside that held her sunglasses and even revealed how it lights up, to the oohs and aahs of her groupmates and friends.

When they encouraged G-Dragon to try on the sunglasses, he first pretended to run away but then put them on and showed off the look. Everyone cheered and G-Dragon commented, “They look good on me though?” Jennie answered wittily, “They were made to look good on everyone.”

Rosé, Jisoo, and Lisa also had fun trying on the sunglasses and modeling for the camera, leading to lots of fun and laughter. Jennie then showed off more parts of her dollhouse, before signing off!