[Article] April Idol Group Brand Reputation Rankings Announced
April Idol Group Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from March 23 to April 24.
BTS remained at the top of the list this month, scoring a total brand reputation index of 9,901,733 for April. High-ranking phrases in the group’s keyword analysis included “BANG BANG CON,” “YouTube,” and “ARMY,” while their highest-ranking related terms included “enjoy,” “admire,” and “perform.”
EXO rose to second place in the rankings with a brand reputation index of 5,243,982, marking a 33.08 percent increase in their score since March.
Finally, BLACKPINK held onto their spot at third place with a total index of 4,638,840 for April.
Check out this month’s top 30 below!
