[Article] BIGBANG’s G-Dragon Is Leading The Path For Korean Artists To Return To Chinese Promotions

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G-Dragon will likely be the first Korean artist to return to the Chinese entertainment industry, recently filming a brand new CF.

According to an exclusive report from Newsen, G-Dragon recently completed filming for a famous Chinese beverage company. Nongfu Spring has a line of tea based drinks known as Chapai, which BIGBANG has endorsed in the past, and it appears G-Dragon has been called upon once again to be the endorsement model. The report states that the CF was secretly filmed somewhere in Korea.

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Chapai served as the exclusive model for the drink after the brand moved away from all of BIGBANG, and even was the model until before his military enlistment. The end of his time as the model coincided with both his military enlistment and the Hallyu ban in China stemming from THAAD. His return is even more symbolic as he is one of the biggest faces in all of K-Pop.

News about G-Dragons return to the Chinese industry has spread throughout Chinese social media such as Weibo and WeChat, and following the rumors, Nongfu Spring even teased their next advertisement.

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Source: Koreaboo

[Article] April Boy Group Brand Reputation Rankings Announced

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April Boy Group Brand Reputation Rankings Announced

April Boy Group Brand Reputation Rankings Announced

Apr 11, 2020

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from March 9 to April 10.

BTS topped the list for the 23rd consecutive month with a brand reputation index of 11,744,497. High-ranking phrases in the group’s keyword analysis included “album,” “Billboard,” and “YouTube,” while their highest-ranking related terms included “enjoy,” “cheer on,” and “like.” BTS’s positivity-negativity analysis also revealed a score of 87.53 percent positive reactions.

SEVENTEEN rose to second place in the rankings this month after seeing an impressive 107.91 percent increase in their brand reputation index since March. The group’s total index for April came out to 3,908,014.

EXO came in at a close third with a brand reputation index of 3,625,325 for April, marking a 17.08 percent rise in their score since last month.

Finally, NCT and WINNER rounded out the top five for the month at No. 4 and No. 5 respectively.

Check out the top 30 for this month below!

  1. BTS
  2. SEVENTEEN
  3. EXO
  4. NCT
  5. WINNER
  6. Super Junior
  7. ONEUS
  8. SHINee
  9. INFINITE
  10. VICTON
  11. VIXX
  12. ASTRO
  13. VERIVERY
  14. 2PM
  15. TVXQ
  16. BTOB
  17. HOTSHOT
  18. NU’EST
  19. Golden Child
  20. MONSTA X
  21. BIGBANG
  22. PENTAGON
  23. The Boyz
  24. SF9
  25. TXT
  26. Block B
  27. JYJ
  28. MCND
  29. DONGKIZ
  30. ONF

Source (1)

Source: Soompi

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