The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!
The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 745 boy group members, using big data collected from January 15 to February 15.
ASTRO’s Cha Eun Woo held onto his spot at the top of the list this month with a brand reputation index of 6,031,598. High-ranking phrases in his keyword analysis included “Rented in Finland,” “advertisement model,” and “face genius,” while his highest-ranking related terms included “sensual,” “handsome,” and “advertise.” Cha Eun Woo’s positivity-negativity analysis also revealed a score of 93.86 percent positive reactions.
BIGBANG’s G-Dragon maintained his position at second place with a brand reputation index of 5,656,160, marking a 13.41 percent increase in his score since January.
NU’EST and Wanna One’s Hwang Minhyun shot to third place after seeing a whopping 299.52 percent rise in his brand reputation index, bringing his total score for February to 3,178,329.
BTS’s Jimin took fourth place for the month with a brand reputation index of 2,735,387, while BTS’s Jin came in at a close fifth with a score of 2,667,714.
Check out the top 30 for this month below!
Watch Cha Eun Woo in his recent variety show “Rented in Finland” on Viki below:
And check out Hwang Minhyun’s new drama “Study Group” below!
Source (1)
