G-Dragon and Sandara Park Named New Faces of Cosmetics Brand Moonshot

G-Dragon and Sandara Park Named New Faces of Cosmetics Brand Moonshot

BIGBANG‘s G-Dragon and 2NE1‘s Sandara Park have been unveiled as the new main models for YG Entertainment‘s cosmetics brand Moonshot.

Both known for their youthful and trendy look, the two Hallyu stars will represent the brand in 2016. Previous models for the brand include Jung Yoo JinLee Sung Kyung, and Choi Sora, who are all under the management of YG Entertainment or YG’s modeling agency K PLUS.

Sandara Park will be kicking off the year by starring in the ads for Moonshot’s new spring collection, and G-Dragon will step in later this year to model for Moonshot’s fresh new line of cosmetics targeting men. They are also expected to shoot various beauty spreads for both domestic and international publications.

A representative of Moonshot explained that they hope to increase and consolidate their appeal as a global makeup brand by having G-Dragon and Sandara Park — two leading K-pop icons — as their main models in the competitive K-beauty market.

Launched in October 2014, Moonshot has been available at Sephora stores in Singapore and Malaysia since last fall, following domestic success with the opening of a large flagship store, department store counters, and an online store.

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Source: Soompi


BIGBANG’s G-Dragon and T.O.P turn heads with their interesting airport fashion

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BIGBANG’s G-Dragon and T.O.P turned some heads round at Incheon International Airport with their bold, contrasting fashion earlier today. 

On January 22nd, G-Dragon and T.O.P were spotted heading out of Seoul, South Korea for a personal schedule in Paris, France. Although known for their own trademark styles, the two artists caused attention with their contrasting choice of “eyewear” as they made their way to the airport.

As seen in the photos, T.O.P opted to keep his look smart and polished by wearing eyeglasses, while G-Dragon covered his entire face with a mask and hat instead. The style in particular was specific to G-Dragon after previously causing attention for covering his face in Gimpo Airport last year. 

Meanwhile, the two arrived in Paris, France to attend fashion week with T.O.P attending the collection presentation of Dior Homme. G-Dragon, on the other hand, will fly straight to South Korea after attending Chanel’s fashion show.

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Source:TVReport

 

Source: Koreaboo

G-DRAGON·SANDARA PARK, CHOSEN AS EXCLUSIVE MODELS FOR YG COSMETICS

  

Cosmetic brand “Moonshot” of YG Plus, a subsidiary company of YG Entertainment, has chosen G-Dragon and Sandara Park as its new brand models.

G-Dragon has always been a hot topic as one of the male celebrities who endorse a make-up brand; and along with Sandara Park, who has been actively endorsing cosmetic brands and always get a good feedback and support, the combination of their endorsement powers have already attracted a lot of expectations.

This year, Moonshot will be starting with Sandara Park‘s “spring look,” while G-Dragon will bring his unique sense of style to their “male product line,” this “collaboration” will definitely delight beauty enthusiasts as these two people introduce the products that they can enjoy. Furthermore, the various beauty pictorials will be made available not only in the domestic market, but overseas as well.

A representative of YG PLUS revealed why they chose G-Dragon and Sandara Park as the brand models, “KPop has become a huge influence already, that it has even affected K-Beauty, in the fact that it brings in global overseas consumers. As Moonshot is striving to grow as a global make-up brand, we felt that we had to reinforce its base, so we selected the most influential artists in YG as representatives and chose G-Dragon and Sandara Park as the new brand models.” he continued, “As YG builds up their idols as musicians that they create a new culture, so it should also build up Moonshot and strengthen it further as a global make-up brand.”

Credits:

Source: Osen via Naver

Translated by: BlackjackBelle@OhDara

Source: Oh Dara