YG does joint game business with China’s Tencent… BIGBANG is the model

[??????=??? ??] YG Entertainment announced on the 1 this month that the company will do a joint game business with China’s biggest Internet and game service company Tencent, based on the partnership between the two companies.

YG decided to do the joint business for “????” directly developed by Tencent Game to draw the biggest attention for the second half of this year. For the partnership, YG’s representative artist BIGBANG will become the exclusive model for the game, to help the collaboration between the two companies. 

“????” is world’s first 5:5 real-time MOBA (Multiplayer Online Battle Arena, one of the game genres. World-famous League of Legend fall in this category) mobile game. Even before its official launching, it already took the No.1 on IOS free download ranking without any marketing. As such, it is drawing a keen attention from users from the point of CBT and is officially launched in China on September 1. 

Tencent has actively promoted collaboration with artists, from the development phase of the game, including partnership with BIGBANG IP.

An insider of Tencent game said, “We’re really pleased to work with BIGBANG who is an artist with enormous influence in China. We will present a variety of events by BIGBANG and ‘????’ and we’ve completed the preparation for active on/off-line marketing activities by using Tencent’s own platform.”

An YG insider said, “We have been doing businesses in a variety of fields since we singed strategic partnership with Tencent at the end of last year. This joint game business project is launched as part of those businesses. Starting from ‘????’, YG and Tencent will continue with the collaboration using both company’s game contents and artist IP.”

The collaboration between “????” and BIGBANG will be presented in different forms in Tencent’s new marketing activities, in the form of in-game items, events, and promotions. Large-scale marketing will be carried out on different platforms owned by Tencent. 

2015. 9. 2.
Source: http://www.yg-life.com/archives/55013?lang=en

By: Jacques Peterson September 02, 2015 3:24 AM

Whether you’re a K-pop aficionado or not, chances are you’ve at least heard of BIGBANG. With over 1.5 billion YouTube views, collaborations with Diploand Skrillex under their belt, and celebrity super-fans that include Emma Stone and Pharrell Williams, the quintet is the biggest K-pop band on the planet.

After taking a three-year hiatus to tour and work on solo projects, BIGBANG reunited in May to begin promotion for their third full-length album MADE (due October 20) — an epic project consisting of at least eight (!!!) singles and a world tour that’s set to hit the states later this year. I interviewed the boys earlier this summer and asked about their long-awaited return, unique promotional strategy and the sexuality in hit single “Bae Bae.”



You’re currently in the middle of promoting your new album MADE. What’s it like being back together after promoting as soloists and sub-units for so long?
We’re all so happy to be back together making music and promoting as a group after three years, and we’re driven more than ever. Since the fans have been waiting so long to see BIGBANG come back together as a group, we really want to present them with the best music and performances so that all their waiting is worthwhile.

Most Korean artists only promote one single per album, but for your last LP Alive, you promoted three. For MADE, you’re promoting EVERY track as an official single. Why have you taken this unique approach?
Since we are finally coming back together and meeting our fans as a group for the first time in three years, rather than following the existing promotional method we wanted to actively promote in a way that would allow us to meet with our fans for a longer period of time. We actually used this unconventional promotional method when we first debuted.

We chose this approach again because we really put a lot of effort into each and every one of our songs and we wanted to introduce them individually so that each track could be thoroughly enjoyed in its own time. Releasing our songs in this staggered manner is also our way of showing our thanks to our fans who have waited so patiently for BIGBANG to return.

Every single that I’ve heard from MADE has been unique — no two singles look or sound alike. Was it a conscious effort on your part to make everything as diverse as possible?
It’s not necessarily that we pre-determined from the start to produce songs that each have its own unique style. In general, the kind of music we like and pursue doesn’t all fit into one category or genre. And since we enjoy and attempt so many diverse styles and genres, each single just organically resulted in having its own unique sound and style.

“Bae Bae” is my favorite new song, but I was surprised by how sexual the lyrics and video are. Did you ever worry about how people might react to seeing this image from BIGBANG?
No, we weren’t worried. Rather, we just enjoyed ourselves and had a lot of fun while working on the song. Of course there may be some who found the lyrics and MV sexual, but we just had an enjoyable and great time working on the song and filming the MV. Even amongst fans, there were a lot of favorable reviews saying that the lyrics and MV concept were a lot of fun.



Since coming back you’ve faced strong competition from other top artists, but your new songs have still managed to reach number one. Why do you think you’ve been able to remain so successful for all these years?
A lot of it has to do with our amazing fans, who are constantly supporting us in all our musical endeavors. We are always trying to create music that highlights our strengths like our unique style, and we believe that’s why we receive unwavering love and support from our fans.

You’ve performed overseas many times before, and your upcoming MADE world tour is coming to America and Canada. What’s the biggest difference between performing for Asian audiences and Western audiences?
Basically, there isn’t really a big difference between meeting and performing for Asian audiences versus Western audiences. They all share the underlying trait that they are fans of BIGBANG and of our performances and they show up to our concerts for those reasons. The only main difference really is the default language. Obviously, depending on where we are we have to adjust in order to communicate with the fans.



I know you’ll be busy promoting MADE and going on tour, but do you have plans for more solo projects next year? Seungri’s solo albums are my favorite, so I’m hoping that he will make a third album!
As of now our plans for next year are undecided. For now we just want to focus all of our efforts on the upcoming MADE promotions and world tour.

BIGBANG’s MADE LP drops October 20. Their US tour kicks off on October 2 in Las Vegas. Get your tickets here.

Group BIGBANG’s G-DRAGON meets his fans in private broadcasting on NAVER V-APP on the 2 at 11pm.

BIGBANG hosts private broadcasting on the 2 at 11pm for the first time among BIGBANG members, under the theme of “One plus one is Jiyong – Let’s do nothing”.

Just as the theme “Let’s do nothing” itself suggests, the private broadcasting will show G-DRAGON having a rest doing nothing, after his hectic schedule for performances and world tour since May this year. Fans are paying keen attention to the broadcasting, to daily life of G-DRAGON out of the stage.

The private broadcasting of BIGBANG members is a surprise present for fans to celebrate the ninth anniversary of the team’s debut. During this September, it will be broadcast on NAVER V-APP for five times on every Wednesday at 11pm.

After beginning  from GD’s broadcasting, TAEYANG’s “TAEYANG is now coming to eat” will be broadcast on the 9, in which fans will invite TAEYANG to eat together.

Meanwhile, GD and TAEYANG appeared in JTBC’s cooking talk show “Please Take Care of My Refrigerator” on the 31 last month, to expose each one’s secrets and enjoy the food cooked by the show’s chefs. The two drew a big attention by showing their fun and innocent personality, which is totally different their charismatic performance on the stage.

Source: Soompi

[OSEN=??? ??] JTBC’s food talk show “Please Take Care of My Refrigerator” achieved the 10% mark for its viewership ratings.

The 42nd episode of “Please Take Care of My Refrigerator” show aired on the 31 last month recorded 10.04% of viewership rating. The highest minutely rating even recorded 12.3%. The highest viewership rating recorded by the show until August 31 was 8.2% for the 36th episode in which BoA appeared.

In the episode aired on August 31, BIGBANG’s G-DRAGON and TAEYANG appeared as the guests to disclose their refrigerators. TAEYANG’s refrigerator was filled with traditional food stuffs, unlike his dandy image. The MCs of the show were surprised by the ingredients they discovered in TAEYANG’s fridge, saying, “You were born in 1988 but seeing what’s in your fridge, it seems that you’re the class of 1988. With the food stuffs from TAEYANG’s fridge, chef Oh Se-Deuk and Lee Won-Il competed to make “organic cold dish”, and chef Choi Hyun-Seok and Sam Kim competed for “organic hot dish”.

Meanwhile, “Please Take Care of My Refrigerator” show aired for the first time on November 17 last year took the third place in the survey of “Koreans’ Favorite TV Shows” (August) announced by Korea Gallop. The show was also selected as “Koreans’ best cooking show”, proving its high popularity.

“Please Take Care of My Refrigerator” show is loved by viewers for the perfect harmony and chemistry between MC Kim Seong-Joo and and Jung Hyung-Don as well as guests’ realistic fridges and thrilling cooking competition among chefs. It is aired on every Monday at 9:40pm.

2015. 9. 1.
Source: http://www.yg-life.com/archives/54945?lang=en

[OSEN=??? ??] BIGBANG’s G-DRAGON has captivated not only Korea but also the entire world with his charisma on the stage, which overwhelms the audience. However, G-DRAGON is recently showing off his hidden wits in TV shows. TV viewers have fallen for the new and fresh appeal of G-DRAGON as a “TV entertainer”.

G-DARGON appeared in JTBC’s “Please Take Care of My Refrigerator” show aired on the 31 last month with BIGBANG’s another member TAEYANG. GD decided to appear in the show at the provocation of MC Jung Hyeong-Don who introduced himself as “G-DRAGON’s elder brother”, saying, “GD you have to appear in our show if you want to make any complaint”. From the very opening, the “bromance” between the two stood out.

After the introduction of guests, TAEYANG and G-DRAGON walked toward the stage and Jung Hyeong-Don gave his back to GD, suggesting that he will hold GD on his back. GD recognized what Jung meant and the scene of Jung holding GD made viewers wear a satisfied smile.

Soon however, the tension between the two began. G-DRAGON introduced himself as “G-DRAGON’s ex”, and Jung said, “G-DRAGON is not a genius but a hard-worker. I think his fashion today is so-so”. To Jung’s question “Did you decide to finally appear in our show because I was so funny?”, GD answered, “Who is Jung? I decided to appear in this show just because the program itself is funny”.

The “hilarious chemistry” between the two began like this. After TAEYANG criticized that G-DRAGON has a big mouth, Jung made full use of that. Every time when a suspicious stuff was discovered in TAEYANG’s refrigerator, Jung looked at GD’s mouth.

Notably, when rubber gloves and a tomato were discovered in the refrigerator out of the blue, Jung asked G-DRAGON to write down where they came from, wearing a suggestive smile. G-DRAGON did not hesitate to pick up the pen, making TAEYANG nervous. The Jung-GD combi was the largest contributor for the fun of the day’s episode of “Please Take Care of My Refrigerator” show.

G-DRAGON’s talent in entertainment TV shows has long been proven. Recently, such a talent all the more stood out when he performed in MBC TV’s “The Infinite Challenge”. Since 2011, GD has performed in the music festival of “The Infinite Challenge” every two years, performing with Park Myeong-Soo, Jung Hyeong-Don, and Hwang Kwang-Hee to make the show funnier and richer.

When GD performed with Park Myeong-Soo, he was just supporting Park, but two years later, GD boasted his wits shown in his bromance and chemistry with Jung. When he partnered up with Hwang Kwang-Hee last month, GD proved his growth as a TV entertainer, taking a leading role in talking and overall hosting of the show.

Fans are of course hailing for GD’s easygoing and funny appeal shown in TV shows despite his long-standing image as a world star with a formidable aura. Not only those fans but also other people who have understood GD as just a singer are falling for GD as a TV entertainer.

2015. 9. 1.
Source: http://www.yg-life.com/archives/54939?lang=en

[SC Review] “Please Take Care of My Refrigerator” show’s unprecedented and best “world-class” funny scenes created by GD & TAEYANG

[?????=??? ??] BIGBANG member G-DRAGON and TAEYANG’s wits are also “world-class”. The two created unprecedentedly funny sense in “Please Take Care of My Refrigerator” show.

In JTBC’s “Please Take Care of My Refrigerator” show aired on August 31, BIGBANG’s G-DRAGON and TAEYANG appeared as guests together. It was the first-ever appearance of an YG artists in a TV show of a non-terrestrial broadcaster, so the two’s appearance in the show drew big attention from early on. According to insiders, GD and TAEYANG themselves strongly wanted to appear in the show, as they are big fans of it. In last week’s episode of the show, Hong Seok-Cheon, one of the chefs of the show, said, “BIGBANG’s G-DRAGON and TAEYANG are big fans of ‘Please Take Care of My Refrigerator’ show. They really wanna appear in this show.”

As the two are the members of “world-class” idol group BIGBANG, they boasted “world-class” wits in the show. In the opening part, MC Jung Hyeong-Don introduced G-DRAGON and TAEYANG who are the most famous fashionistas in Korea’s entertainment scene by saying “Now they have really come. I think their fashion today is so-so.” Then, G-DRAGON mentioned his past connection with Jung in funny way, saying, “I’m G-DRAGON, Jung Hyeong-Don’s ex.” G-DRAGON went on to say “I’ve been watching this show so far, but I didn’t realize the fact that this show has Jung as the MC, as I was totally not interested in him”, making viewers burst into a big laughter.

TAEYANG and G-DRAGON’s exposure of each one’s weaknesses also brought about a big laughter from viewers. TAEYANG revealed the fact that G-DRAGON has a big mouth, saying, “G-DRAGON has a really big mouth. If you want everyone to know about your secret and when you want your secret to magnify, GD is the one to talk to.” TAEYANG went on to say, “G-DRAGON’s mouth used to be big like a whale, but recently, his mouth is as big as that of a dolphin, I guess”. G-DRAGON began his counterattack, saying, “TAEYANG is a good guy so I don’t think he has any weakness, but there is one thing I’d like to mention. Snacks are offered at the waiting room for our concert tour, and TAEYANG puts all those snacks in his bag one by one. An assortment of cup noodles are also prepared for us at the waiting room, and when you cannot find out them in the room, you should look into TAEYANG’s bag”.

The parade of funny scenes continued after unveiling TAEYANG’s refrigerator. When Jung Hyeong-Don found out rubber gloves in TAEYANG’s refrigerator, Jung teased TAEYANG by asking him, “Aren’t those gloves for her?”, targeting actress Min Hyo-Rin who is TAEYANG’s girl firend. When TAEYANG got embarrassed and stammered “I don’t know why they are there”, Jung looked at G-DRAGON who is known to “have a big mouth” and said “If anyone knows about the secret of these rubber gloves, please let us know”, to make TAEYANG nervous.

G-DRAGON and TAEYANG’s funny criticism toward each other that “G-DRAGON has a big mouth” and “TAEYANG is like a poor guy”, broke the two’s exiting image as charismatic world-class idol singers and made viewers of the show burst into big laughter. The chemistry between Jung Hyeong-Don and G-DRAGON who had performed together at the music festival of MBC’s “The Infinite Challenge” show was also enough to captivate the viewers. Therefore, many people are paying keen attention to the next episode of “Please Take Care of My Refrigerator” show which will reveal G-DRAGON’s refrigerator.

2015. 9. 1.
Source: http://www.yg-life.com/archives/54936?lang=en